RED Camera Promo Video

Taking a cue from high tech consumer product advertising, this unique product advertising promotional video for RED Camera's Epic-W seeks to make what would be considered a fairly boring object, a black square camera body, look sexy.

While this video is all about product and brand image, Phoenix Production Services used the rhythm of the music and cut-shots to highlight attributes of the product and the brand to the viewer through effective video production techniques. A combination of white and red lighting was used to add drama. This type of video content works well as part of a larger campaign, such a product launch video.

Watch the video and discover how effective promotional videos can be used to generate interest in your product.

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