Prolean Infomercial Video

This video production project was an “infomercial” style video, intended for moving individuals further down the marketing funnel.  The video script and concept were provided by Prolean, with Phoenix Production Services being hired to shoot and edit the video. The video production budget was tight on the project, so we shot with a minimal crew and shoot time to meet Prolean's budget requirements.
The gentleman was filmed at their office in Scottsdale, Arizona, and the woman was filmed on location in Colorado with Phoenix Production Services video crew and video gear flown in for the project. This video was shot using two cameras for the gentleman and one for the woman. We utilized two camera angles to minimize filming time and cost, and to allow more flexibility in editing. The two camera angles were filmed simultaneously in Scottsdale, with only one or two takes for the entire script. In Colorado, we filmed the entire script twice to gain the two camera angles.

Interestingly for this video production project, the gentleman could not remember his lines. The final interview was us blending shots together one sentence at a time… we would read the line, then he would say in on camera, then we would read the next line, etc. In general, we would use a teleprompter to avoid this problem, but the shooting environment was too small in this particular case. Even when lines are memorized, we have found a teleprompter to be a big help for non-professional actors to feel comfortable and to speed up video production time.  What sometimes takes four or five takes without a prompter can often be filmed in one or two takes with the teleprompter. This not only saves time, but keeps actors fresh and ultimately saves cost for our clients.

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