Blog

Developing and Leveraging Your Video Strategy: Planning & Executing

This is part 1 of our 3-part series on developing and leveraging your video strategy. Part 1 will look at the “planning and executing” stages, part 2 will look at the “marketing and promoting” stages, and part 3 will look at the “sharing and measuring” stages. With statistics showing that people who watch a video…
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[Case Study] Partnering with a Video Production Company to Achieve High Impact Results

We recently partnered with a New York agency to produce and shoot a video for EA Sports’ Madden NFL 2018 featuring NFL player, Tyrann Mathieu. Madden NFL 18 is a popular video game that has a new story mode centering around a player trying to achieve his dreams of reaching the NFL. To promote this new…
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What Video Equipment Brands You Should Consider for Your Next Video Shoot

First-class video projects start with first-class video equipment. From cameras and lighting, to production supplies and trucks, having the right equipment is essential to your video production. Whether you’re looking to a shoot a simple, “how to” video, or a large-scale video production, making sure you are using the best equipment with the latest technology will ensure your video…
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4 Benefits to Hiring a Full-Service Production Company for Your Next Video

When you’re looking to create a high-quality video for your business, there is a lot more needed than just great equipment and engaging content. Adding a professional touch to your video production can make all the difference between shooting a video that successfully engages with your audience and one that doesn’t. This is especially true…
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5 Ways to Work Within a Limited Video Production Budget

Asking how much to budget for a video production project is like asking how much to budget for building a house. A house can be built for $100K or $10M or anywhere in between…it’s all in the details. Likewise, the creative and production value of a video can drive the budget of any particular project.…
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6 Questions to Ask When Interviewing a Video Production Company

Hiring the right video production company is critical to the success of your video projects, and one of the first steps in hiring the right company is the interview. It’s important to know what questions to ask during the interview to help you determine if the company is the best fit for your video project…
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3 Important Considerations When Building a Video Strategy

When it comes to understanding how important video has become in the world of marketing, the numbers speak for themselves. For example, YouTube is now one of the most visited websites in the United States with a 72% penetration rate. And more than 500 million people are watching video on Facebook every single day! Based on these…
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5 Tips for Small Business Video Production

To make an impact in the digital world, small businesses need to create content that engages and entertains their target audiences. They need to create content that goes beyond just simple product and brand promotion and does what every good video production company strives for: telling a great story. Videos are an excellent medium for telling…
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5 Mistakes to Avoid When Hiring a Video Production Company

Hiring the right video production company is critical to the success of your video projects. The company you hire should operate as a virtual extension of your existing team to make sure your video projects go smoothly and stay on budget. While it may seem like a simple task, there are many mistakes that can be made…
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4 Ways Video Testimonials Can Enhance Your Brand

Video testimonials filmed by a professional video production company can add something to your brand that advertisements and text referrals simply can’t. Everywhere we go, whether it’s online or in the real world, we’re overwhelmed with advertisements that sing the praises of a particular product or service. As such, many consumers have developed a natural distrust…
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