Category: Video Strategy

Developing and Leveraging Your Video Strategy: Marketing & Promoting

This is part 2 of our 3-part series on developing and leveraging your video strategy. If you are interested in reading part 1 on “planning & executing”, you can read it here. When it comes to understanding how important video has become in the world of marketing, the numbers speak for themselves. For example, YouTube is…
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Developing and Leveraging Your Video Strategy: Planning & Executing

This is part 1 of our 3-part series on developing and leveraging your video strategy. Part 1 will look at the “planning and executing” stages, part 2 will look at the “marketing and promoting” stages, and part 3 will look at the “sharing and measuring” stages. With statistics showing that people who watch a video…
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3 Important Considerations When Building a Video Strategy

When it comes to understanding how important video has become in the world of marketing, the numbers speak for themselves. For example, YouTube is now one of the most visited websites in the United States with a 72% penetration rate. And more than 500 million people are watching video on Facebook every single day! Based on these…
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