Choosing the best owner operator for your grip and electric production needs

For smaller productions, it is becoming more common to hire an owner operator for grip and lighting on set.   An owner/operator is someone who both owns a grip and lighting equipment package and typically works as a gaffer or key grip on the production.  Occasionally you will also find DP owner operators who provide their…
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8 Tips for Using a Teleprompter for Your Next Video Project

If you’ve ever had to deliver a statement or script direct to camera, then you’ll know that nailing the perfect presentation can be an exercise in frustration.

7 Ways to Effectively Leverage Video Content in Your Marketing Efforts

If you can create high-quality video content that can be used effectively, it can easily become the centerpiece of your entire marketing strategy. Video content can provide audiences with material that’s not only entertaining, but can provide important information and messages that you’re trying to communicate to a specific audience. As with almost all companies,…
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Why You Should Choose Arizona for Your Next Video Shoot

For a company looking to shoot its next video, the location of the video shoot can play a huge role in the decision for several reasons. Many companies are constantly trying to find ways to shoot high-quality videos without breaking too much of their budget. One way to limit your production budget is to find…
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3 Tips For Maximizing Your Video Production Budget

When it comes to branding, marketing, communications and sales, nothing works as well as video. If you’re not convinced, consider the following statistics from statista: There are 232 million digital video viewers in the United States, which accounts for more than 70 percent of the country’s population About 85 percent of all internet users watch…
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Developing and Leveraging Your Video Strategy: Sharing and Measuring

This is part 3 of our 3-part series on developing and leveraging your video strategy. If you are interested in reading the first 2 parts, you can read them here. Did you know that almost 92% of all video watchers share the videos being consumed with others? If that’s not a reason to start sharing…
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Developing and Leveraging Your Video Strategy: Marketing & Promoting

This is part 2 of our 3-part series on developing and leveraging your video strategy. If you are interested in reading part 1 on “planning & executing”, you can read it here. When it comes to understanding how important video has become in the world of marketing, the numbers speak for themselves. For example, YouTube is…
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Developing and Leveraging Your Video Strategy: Planning & Executing

This is part 1 of our 3-part series on developing and leveraging your video strategy. Part 1 will look at the “planning and executing” stages, part 2 will look at the “marketing and promoting” stages, and part 3 will look at the “sharing and measuring” stages. With statistics showing that people who watch a video…
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[Case Study] Partnering with a Video Production Company to Achieve High Impact Results

We recently partnered with a New York agency to produce and shoot a video for EA Sports’ Madden NFL 2018 featuring NFL player, Tyrann Mathieu. Madden NFL 18 is a popular video game that has a new story mode centering around a player trying to achieve his dreams of reaching the NFL. To promote this new…
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What Video Equipment Brands You Should Consider for Your Next Video Shoot

First-class video projects start with first-class video equipment. From cameras and lighting, to production supplies and trucks, having the right equipment is essential to your video production. Whether you’re looking to a shoot a simple, “how to” video, or a large-scale video production, making sure you are using the best equipment with the latest technology will ensure your video…
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